BUSINESS BAGEL COLOURS · Brand Kit 2.0 · 27 October 2026

CORE (use these for almost everything)
Name        HEX       RGB            CMYK FOGRA39     Use
Royal       #2C42E6   44 66 230      89 77 0 0        The bagel, links, buttons, eyebrows, cover pages
Ink         #15171C   21 23 28       88 73 39 97      The wordmark, headlines and body text
Paper       #F4F5F8   244 245 248    5 4 3 0          Page panels, slides and documents
Lime        #C9F23E   201 242 62     30 0 91 0        The accent: figures on navy or royal, highlights. Never text on white
Navy        #191F30   25 31 48       95 70 15 91      Dark bands, footers and stat strips
White       #FFFFFF   255 255 255    0 0 0 0          The main ground

SUPPORTING
Name        HEX       RGB            CMYK FOGRA39     Use
Royal deep  #2436C7   36 54 199      96 86 0 0        Hover and pressed states
Ink soft    #565C70   86 92 112      67 53 31 35      Secondary text (6.64:1 on white)
Slate       #646A7C   100 106 124    61 49 32 27      Small labels and captions (5.39:1 on white)
Mute        #7A8090   122 128 144    52 40 27 21      Icons, rules and large text only (3.95:1 on white)
Line        #E6E8EF   230 232 239    11 8 6 0         Hairlines and borders
Card        #EEF0F7   238 240 247    8 5 4 0          Tinted cards
On dark     #B9BED0   185 190 208    32 23 12 0       Body text on navy and ink

CMYK values are sRGB converted to FOGRA39 (ISO Coated v2, coated paper), relative colorimetric.
Ink is a rich black for large areas; for small printed text use K100 instead.
No Pantone references are set. For a spot colour, have the printer match the HEX on a proof and record it here.

HOW MUCH OF EACH (a typical page or post): white and paper 70, ink 15, royal 10, navy 3, lime 2.
Royal carries the brand. Lime is a highlighter: a figure, a rule, one word. Never a background for long text.

ACCESSIBLE PAIRS (WCAG 2.1 contrast)
  Ink on white        17.93:1  AA text
  Ink on paper        16.45:1  AA text
  Royal on white       6.93:1  AA text
  White on royal       6.93:1  AA text
  Lime on navy        12.70:1  AA text
  Lime on royal        5.37:1  AA text
  White on navy       16.41:1  AA text
  On dark on navy      8.86:1  AA text
  Slate on white       5.39:1  AA text
  Lime on white        1.29:1  never for text

ROYAL SCALE (600 = royal, 700 = royal deep)
  50   #F3F7FF
  100  #E6EDFE
  200  #CCDAFF
  300  #A8BFFD
  400  #7698FD
  500  #476AFC
  600  #2C42E6
  700  #2436C7
  800  #1924A1
  900  #101A75
  950  #08104C

GREY SCALE (900 = navy, 950 = ink)
  0    #FFFFFF
  50   #F4F5F8
  100  #EEF0F7
  200  #E6E8EF
  300  #D8DDEC
  400  #B9BED0
  500  #7A8090
  600  #646A7C
  700  #565C70
  800  #2E3240
  900  #191F30
  950  #15171C

CHART PALETTE - use in this order, never skip a slot
Slot  Name     Light (on white)   On navy (#191F30)
1     Royal    #2C42E6            #476AFC
2     Orange   #EB6834            #D95926
3     Aqua     #1BAF7A            #199E70
4     Yellow   #EDA100            #C98500
5     Magenta  #E87BA4            #D55181
6     Green    #008300            #008300
7     Violet   #6250D6            #9085E9
8     Red      #E34948            #E66767

Checked with a colour-blindness simulator (protanopia and deuteranopia, Machado 2009):
  neighbouring series differ by at least 9.1 on white and 8.4 on navy (target 8; colour difference in OKLab, x100);
  normal vision at least 19.6 and 19.3 (floor 15). The first three slots pass when every series
  touches every other (scatter plots, maps). Aqua, Yellow and Magenta are under 3:1 on white,
  so label those series directly or include a table. More than eight series: group the rest as "Other".

MARKETS: rises #0E7C66, falls #C4342D, always with a + or - sign, never colour alone.

FILES
  business-bagel-colours.css    custom properties for websites
  business-bagel-tokens.json    design tokens (Figma Tokens, Style Dictionary)
  Business_Bagel_Colours.ase    swatches for Adobe Illustrator, InDesign and Photoshop (File > Import Swatches)
  Office and Canva: choose More colours > HEX and paste the codes above.