BUSINESS BAGEL LOGO · Brand Kit 2.0 · 27 October 2026

The royal bagel and the Business Bagel wordmark (Archivo Black, outlined). Brand Kit 2.0 is a light polish
of the logo used since May 2026: the same bagel and the same lettering, with the bagel centred on the
capitals, set a little closer to the word, and a tighter space between Business and Bagel.

WHICH FILE DO I NEED?
  Word, Google Docs, slides, email      PNG/horizontal (1200 px)
  Website, Figma, Canva                 SVG
  Printer, signage, merchandise         Print_vector/PDF_CMYK or EPS_CMYK
  A form that says "upload your logo"   Ready_to_upload (clear space built in)
  A form that wants a square image      Ready_to_upload/business-bagel-square-*.png

VERSIONS
  horizontal   the default
  stacked      for square and tall spaces
  mark         the bagel alone: icons, avatars, favicons and as a sign-off. Never a substitute for the full logo
               where there's room for it.
  wordmark     the words alone, for very wide, very short spaces

COLOURWAYS (in every file name)
  colour   royal bagel, ink wordmark. The default on white and paper.
  white    on royal, navy, ink and photographs.
  black    one-colour print, stamps, embossing, and on lime.
  royal    one-colour royal.

RULES
  Clear space: X on every side, where X is the width of the bagel's hole.
  Minimum width: horizontal 28 mm / 120 px; stacked 24 mm / 100 px; wordmark 24 mm / 100 px;
  mark 8 mm / 24 px (browser favicons are drawn separately, see 02_Icons).
  Never stretch, rotate, recolour, outline, add effects to or retype the logo. The bite is always top right.

All SVGs have the wordmark converted to outlines, so no fonts are needed. Print files are CMYK vectors,
converted for coated paper (FOGRA39): royal C89 M77 Y0 K0, ink C88 M73 Y39 K97.
