
Rastafarian: Roly Gregoire
Three e-mails arrive between 7-8am, an hour when many are grabbing an extra few minutes abed. One, from veteran BBC journalist Jeff Brown, is headed “The most important story I ever wrote”; the other two call attention to it.
The story’s about Roly Gregoire,Sunderland’s first black footballer, and the incessant racial vilification which he – and others like him – endured.
Changing times dictate that the on-line version – and doubtless the 25-minute film shortly on BBC I-player – is prefaced with a warning that it contains racially offensive language and behaviour.
“It’s a story I’ve been chasing for the last 44 years, ever since I became a journalist” says Jeff, officially retired and himself a lifelong Sunderland fan.
It wasn’t he who finally tracked Gregoire down, however, but Sunderland taxi driver and dedicated autograph hunter Kevan Ball – no relation to the former club captain – who followed the time-honoured route of trawling through electoral rolls.
“Ah” says Jeff, ever self-effacing, “why didn’t I think of that?”

Face in the crowd…. Picture: Sunderland Echo
*Roly Gregoire was born in the Toxteth area of Liverpool and raised in Bradford, his parents Windrush generation immigrants from the Caribbean island of Dominica. A promising footballer, he’d played just five first team games for Halifax Town when Roker Park manager Jimmy Adamaon signed him for £5,000 on the back of a reserve team hat-trick against Sunderland.
It was November 1977 and he was 19, excited to be billeted at the club hostel in Seaburn because that’s where they went on Sunday School trips.
“He wasn’t just the only black player at the club, he was probably the only black person in the town” wrote Bill Hern, himself a Sunderland fan, in Football’s Black Pioneers, a book about the first black player at each of the 92 “league” clubs – in 1977 a fifth of the 92 had no black players at all.
“A clever ball player with a deceptive body swerve, (Gregoire) unfortunately lacked physical advantage and faded from the scene” says All the Lads, the book of potted biographies, though there was rather more to it than that.
His debut came on January 2 1978, a 2-0 home win against Hull City in which he made one of the goals – but the day became indelibly remembered for other reasons.
Several of his brothers had travelled to watch the match, headed afterwards to see Roly at the players’ hostel when accosted by a gang of youths. “Someone threw half a brick at them and shouted – they used the n-word, I’ll put it like that.
“It was a lynch mob who chased them through the park near the ground. My brothers were just teenagers, so scared but somehow they managed to escape. It was despicable – Seaburn had meant to much to us but from that day on, until the day she died, my mother never ever spoke of Sunderland again.”
Appearances were intermittent, the tenth and last when Sunderland – then top of the second division – lost at home to Blackburn Rovers, who were bottom, on Easter Monday 1979. Gregoire bore the brunt of supporter derision.
Supposing it “a nightmare experience”, Argus in the Sunderland Echo added: “He must have been absolutely shattered by the abuse and ridicule showered upon his by the crowd.”
Sunderland missed promotion by a point. Early the following season Gregoire suffered a serious knee injury in a reserve game at Murton and never played again.
*Traumatised by many other instances of racism, some within the dressing room, ” There was no loyalty. I felt abandoned,”, he was assured that the club would “look after him” if he agreed to the cancellation of his £6,000-a-year contract and returned to Bradford and later spent six months with relatives back in Dominica, becoming a Rastafarian and changing his name to Jabari Muata Ta Seti.
He worked in London, aggravated the injury, came back to Bradford where he worked as a voluntary counsellor and helped set Black against Crack, an anti-drugs charity.
After almost half a century,he was happy to talk to Jeff. “I don’t hate Sunderland but I hate what they did to me and I hate the fact that my legacy is mud.
“I’m a joke, I’m a laughing stock. What terrible thing did I do? I was just a young man – it’s easy because I was the black fellow, you see.
“The problems black players face are still much the same. People maybe don’t chant the racist things they used to but instead the write it on-line. At least now black players have a voice and can make themselves heard.”
Jeff Brown helped arrange a recent return visit, taking in the game against Manchester United and meeting Bobby Kerr, his former captain. “After all this time it was a wonderful experience” says Gregoire. “I feel purged; I’m happy.”



















